Friday, 28 March 2014

Martin Dupont (Brand Ambassador, France) talks about FAIR.


Each team member will share its vision of FAIR.'s philosophy. This week, Martin Dupont, FAIR. Brand Ambassador since 2011, first in Boston and now in France. 


Martin Dupont
When did you start working for FAIR.? 
I started working for FAIR. on September 1st of 2011, with the following mission: build from scratch the brand in Massachusetts, based in Boston. 

3 words to define FAIR.'s philosophy? 
Savoir-faire / Terroir / Fine spirits 

How is FAIR. Different from other brands? 
Supporting independent farmers thanks to the french savoir-faire of distillation is unique. This commitment makes me proud and i really love to explain people how innovative we've been in using unusual raw materials to produce fine spirits. 

Your best memory with FAIR.? 
The upcoming years. More seriously, my first account opening. 

A word to define the new packaging? 
Elegant! Definitely uncluttered and also very useful for bartenders. 

Your mantra? 
Don't pretend to be who you aren't. Do things right. 

The best place where you drank a FAIR.'s cocktail? 
Eastern Standard Kitchen & Drinks, Silvertone, Drink, Backbar, Jefrey's, Maria Loca. From Boston to Paris. 

Your favorite cocktail with FAIR.? 
The astonishing "Espionage" - FAIR Quinoa vodka, Amaro Montenegro, Yellow Chartreuse, Cynar

Friday, 14 March 2014

FAIR. invites world-class bartenders to meet with the quinoa farmers

Check out the video of our 2012 trip

In 2014, the Experimental Cocktail Group will travel with us. 

The goal of this trip is to spend time with the quinoa farmers. We want our partners in the Western world (Paris, New York, London, etc...) to understand the stakes of the Fairtrade movement. Each time they sell a cocktail using Fairtrade certified ingredients, there is a tangible impact on the famers' living conditions. 



Gwladys Dublin
Bar Manager
Experimental Cocktail Club, Paris

&

Arthur Combe
Bar Manager
Curio Parlor, Paris





Friday, 28 February 2014

Nic's VodBox


Larry, owner of Nic's Bervely Hills
Nic's is the most famous martini lounge in L.A. Inspired by Beverly Hills' iconic pool and cabana culture of the 1950s, this is the perfect place for sipping martinis on a warm summer's night. 



Paul, FAIR.'s Brand Ambassador, had a chance to ask David Warchol, Nic's Bar Manager, a few questions about his experience and his love for the hospitality business. 



Can you please tell us more about you? What is your background? How long have you been working at Nic's?
I was born and raised in Dallas, TX, then lived in NYC for 7 years, now been in LA for 3. I feel like I grew up with warm hospitality in TX, then developed my craft for food and bar in NYC learning from people from all over the world. Now living in LA, I feel like I can take everything I've learned and make it my own. 


Tell us more about your venue, Nic's, what is so special about it?

We're a martini lounge and specialize in Larry's favorite vodkas from all over the world. Taking a tour in our freezer tasting room is a must stop. 

The VODBOX is the ultimate walk-in, drink-in exhibitionist freezer designed solely for the enjoyment of vodka

What is the thing you like the most about your job?
It's always fun. Always sexy. The clientele and the food & drink make it that way. 


Your mantra?
Attention to detail. Use the best and freshest ingredients I can find. And create that memorable experience.

What do you like about FAIR. ?

It's uniqueness. The distinct flavor it has on it's own along with it's versatility in cocktails.

What is you're favorite cocktail made with FAIR. ?

The Green Eyed Monster
FAIR. Vodka
Freshly pressed cucumber juice
Green Chartreuse
Lime
Sugar







Nic's Beverly Hills - 453 North Cañon Drive Beverly Hills, CA 90210-4819 - (310) 550-5707