Sunday, 13 July 2014

#FAIRPlayProject

If you are used to follow FAIR. on social medias you surely have heard about the #FAIRPlayProject. As the World Cup ended, we would like to go back on it.

The goal of the #FAIRPlayProject was to bring visibility to the bartending community during the World Cup. How? We had many Londoners partners, who created fabulous cocktails, inspired by the World Cup, with FAIR. Vodka and FAIR. Rum.


The results are outstanding, and we are glad that we had such talented and creative partners. We hope to plan many other events with them. 

Many thanks to Plateau Canary Wharf, Hush Mayfair, Galvin at Windows, Scarfes Bar, Longitude 08, Quaglino's, Pont de la Tour & Sofitel St James.

Friday, 11 July 2014

Allen Daly - Gerry's - London

Gerry's Wines & Spirits are proud to stock the UK's largest selection of spirits and liqueurs. Over the years, their store in the centre of London's vibrant Soho has become famous for being something of an Aladdin's Cave of rare, weird and wonderful examples of the distiller's art.

Can you please tell us more about you? What is your background? How long have you been working at Allen ?

My name is Allen Daly. I have worked for Gerry's for 29 years managing the shop for the last 7. Irish background, born in 1966, did various jobs before falling into Gerry's where I enjoyed the work.

Tell us more about your venue, Nic's, what is so special about it?

At Gerry's we like to sale an eclectic range of spirits and liquors all at affordable prices, we tend not to have the ridiculously expensive products, we would prefer to sale products that are affordable for most of our customers. We have informal tastings 4 times a week and we supply local bars and restaurants.


In the past 6 years we have had 5641 products on our computer system obviously not all in stock at the moment. Our stock is akin to the fruits and vegetables market in that we have seasons when things are available or not!

What is the thing you like the most about your job?

Two words ... The customers. 

Your mantra?

We can have what you want but if we have something better possibly cheaper? We would like you to leave with it!

What do you like about FAIR. ?

The quality of your range of spirits and the idea behind it! (...Quality first)


What is you're favorite cocktail made with FAIR. ?

I like the Prosecco Goji and the FAIR. Espresso Martini.

Friday, 4 July 2014

Quinoa - 5000 year old superfood

The FAO (Food & Agriculture Organisation of the United Nation) dedicated 2013 to quinoa, proving its growing importance to the world.

Quinoa Identity Card

Quinoa is not a cereal, it is a species of goosefoot named Chenopodium, which is close to spinach and beetroot. It comes from the Andes (Ecuador, Bolivia, Columbia and Peru) and has started to be cultivated between 3,000 and 5,000 years BCE. Called “chiciya mama” (‘mother of all grains’) by the Quechuas, quinoa was already a basis of the alimentation of the Andean population by the arrival of the Spanish after Christopher Columbus’ discovery in 1492. The author Inca Garcilaso de la Vega, first great Peruvian author, son of a Spanish conquistador and an Inca princess, describes quinoa as one of the second grains cultivated on earth in his book Comentarios Reales de los Incas.

However Spanish conquistadores did not know how to use quinoa and preferred potatoes and corn to it. The Spanish oversight can surely be explained by the fact that one of the most popular form of quinoa needs to be scarified and cleaned to be eaten because of its toxic envelope that contains saponin.

There are many species of quinoa because of a selection of certain genotypes that operated and resulted in today’s plants and ecotypes. The climate conditions prevalent in the region are really harsh, explaining why different species have singular particularities: one better resists cold, the other salinity, Chullpi is used for soups and Ayaras for its nutritional values.

Medicinal & Nutritional values

Quinoa leaves, stems and grains are used for medicinal purposes: healing wounds, reducing swelling, soothing pain (like toothache) and disinfecting the urinary tract. They are also used in bone setting, internal bleeding and as insect repellents (thanks to saponin).



Quinoa is also called “superfood” for good reasons. It is gluten-free (and so does FAIR. Vodka). It is rich in protein, fiber and essential amino acids. This is because quinoa is healthy that developed countries, looking for a better diet, have turned their eyes to the Andean region for their imports.

The market of quinoa

According to the FAO STAT, in the period 1992-2010 the cultivated area and total production of quinoa in the main producer countries (Bolivia, Peru and Ecuador) doubled and tripled respectively, thanks to an unbelievable increase of the world’s demand. In 2002 80,000 hectares were recorded to be under quinoa cultivation, mainly in the Andean region.

Bolivia is the world first exporter mainly to the USA, the European Union and  Canada (94% of exports). Today the global production of quinoa is approximately 73,000 tonnes per year, and 75% (50,000 tonnes) goes to the USA.

The problem is that we lack some crucial figures: for example we do not possess any measure of the Peruvian production. The dramatic increase of quinoa market is also problematic for economic, social and agricultural reasons. Quinoa production in the Andean region is accused of being done at the expense of other activities like farming llamas. In addition it is blamed for degrading soils and inverting rural exodus.

Why Fairtrade quinoa?

Fair Trade enables quinoa farmers to make a better living but also to ensure a sustainable development (protection of soils).



Fair trade can be considered as a third answer to problems met in that region of the world. In fact the goal of fair trade is to organize a different international trade, fairer for little producers of developing countries. Therefore the question does not seem to be whether quinoa market should be developed or not, but how we organize this development in order for it to be fair and to make as many people as possible benefit from it. 

Eventually, the aim of fair trade is not only to deal with trade but also with sustainable development, in order to protect the conditions of production for future generations. The argument according which the development of quinoa production is weakening soils and threatening biodiversity consequently falls when one mentions fair trade in the debate.