Friday 11 July 2014

Allen Daly - Gerry's - London

Gerry's Wines & Spirits are proud to stock the UK's largest selection of spirits and liqueurs. Over the years, their store in the centre of London's vibrant Soho has become famous for being something of an Aladdin's Cave of rare, weird and wonderful examples of the distiller's art.

Can you please tell us more about you? What is your background? How long have you been working at Allen ?

My name is Allen Daly. I have worked for Gerry's for 29 years managing the shop for the last 7. Irish background, born in 1966, did various jobs before falling into Gerry's where I enjoyed the work.

Tell us more about your venue, Nic's, what is so special about it?

At Gerry's we like to sale an eclectic range of spirits and liquors all at affordable prices, we tend not to have the ridiculously expensive products, we would prefer to sale products that are affordable for most of our customers. We have informal tastings 4 times a week and we supply local bars and restaurants.


In the past 6 years we have had 5641 products on our computer system obviously not all in stock at the moment. Our stock is akin to the fruits and vegetables market in that we have seasons when things are available or not!

What is the thing you like the most about your job?

Two words ... The customers. 

Your mantra?

We can have what you want but if we have something better possibly cheaper? We would like you to leave with it!

What do you like about FAIR. ?

The quality of your range of spirits and the idea behind it! (...Quality first)


What is you're favorite cocktail made with FAIR. ?

I like the Prosecco Goji and the FAIR. Espresso Martini.

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