The Fairtrade Mark celebrates its 20th anniversary

Ethical shopping has become mainstream in the developed countries. In 2013, sales of Fairtrade products represented over $5.5 billion!

Here is a list of the key Fairtrade achievements over the past 20 years:

• In 2014, 1 out of 3 bananas sold in the UK are Fairtrade certified.

• The world’s strongest brands have endorsed Fairtrade and its certification, including but not only Cadbury Dairy Milk, Nestlé Kit-Kat, Nespresso... 1 billion Kit Kat bars with the Fairtrade Mark were sold in 2015, which resulted in a 25% growth of Fairtrade cocoa sales!

• Today, the Fairtrade Mark is the most widely-known ethical label. Shoppers can choose from over 4,500 different Fairtrade products, including tea, coffee, cocoa, chocolate, bananas, sugar, cotton, gold, cut flowers, wine and cosmetics.

An African proverb sums up the spirit of the Fairtrade movement: 

‘If you want to go fast, go alone. If you want to go far, go together.’