When
you think of Belize, nothing much comes to mind. The name does indeed
suggest a sunny place… But you can hardly place it on a map, can
you? Yet this small Central American country, situated South of
Mexico, is growing quickly and is well worth discovering. When we
decided to launch the FAIR. rum, Flo-Cert (www.flo-cert.com)
advised us at once to look into that region. So off we went to meet
the sugar cane producers and look for high-quality ingredients. What
we saw there was a beautiful country, amazing people, but also
alarming poverty. We therefore naturally thought of helping out local
producers, making the choice of Belize-produced rum.
Sugar
cane makes up for 50% of the country's exports and turns out to be
one of the best in the world. It is first transformed into molasses,
then distilled in a column at 200°F. Afterwards the rum is aged in
bourbon barrels from Kentucky. It is then imported to France, where
it is bottled in the region of Cognac. Fair trade + French know-how:
the FAIR. recipe!
"Following
the success of the FAIR. vodka, we wanted to launch an aged spirit,
something more noble", Alexandre Koiransky explains. "As
soon as I set foot in Belize, I knew I wanted to help the country's
producers. And the result clearly meets our commitments!"
FAIR. Rum is now available in Paris and in London. Cheers!
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