FAIR.'s International Team

FAIR. is happy to introduce you to its team !  Shot by photographer Christian Wilmes, from left to right: Benjamin Roussel (Events Director/Paris), Matthieu Boulas (Sales manager/London), Alexandre Koiransky (CEO and founder) Paul Bungener (Sales Manager/Los Angeles), Benedicte Losson (Office Manager/Paris), Basile de Bure (Marketing Manager/Paris) and Thomas Comet (Intern/Paris). Missing : Jennifer Brunner (SF), Damien Biscarrat (NYC), François Régis Surcin (NYC), Jack Bays (SF).

Photo by Christian Wilmes

Each week a team member will share its vision of FAIR.'s philosophy. Alexandre Koiransky, CEO and Founder of FAIR. Spirits, does the honors.
 

Alexandre Koiransky. Photo by Christian Wilmes

When did you start working on FAIR. ?

Company was created in 2009 and the products were launched in 2010
 

3 words to define FAIR.'s philosophy ?

Farmers / Spirits / Sustainability
 

In which way FAIR. is different from other brands?

FAIR is the first line of socially responsible spirits. 100% of our products are Fairtrade certified. We are paying a 15% premium on all ingredients we are buying to the coops. We are also giving back 2,5% of our revenues to finance local development programs.
 

Your best memory with FAIR. ?

First trip to Bolivia with our partner coop. We lived with the farmers for two weeks, worked in the fields together with them.

A word to define the new packaging ?

Revolution !

Your mantra ? 

My guiding principles in life are to be honest, genuine, thoughtful and caring.

The best place where you drank a FAIR.'s cocktail ?

Ballroom du Beefclub, Paris.

Your favorite cocktail with FAIR. ?

Quinoa Old-Fashioned ! 2oz FAIR. Quinoa Vodka, 1oz Simple syrup, Orange bitter and Cherries.