François Surcin (Brand Ambassador, New York) talks about FAIR.

Each week a team member will share its vision of FAIR.'s philosophy. This week, François Surcin, the New York Brand Ambassador.

François Surcin. Photo by Virginia Rollison.

When did you start working for FAIR.?

I started working for FAIR. on January 6th of 2012, with the following missions: develop the New York Metro and New Jersey markets.

3 words to define FAIR.'s philosophy?

High Quality / Ethic / Uniqueness

How is FAIR. Different from other brands?

FAIR. is different in its core and DNA. First of all because of its concept: being FAIR. in the spirits' industry is unique. It fits my beliefs and way of life. FAIR is also different because we make our spirits from high quality and unique ingredients that nobody else uses (quinoa, etc…).

Your best memory with FAIR.?

It is hard to pick one…there has been so many…Every time I’ve opened an account is a great feeling, particularly with partners in the sustainable world.

A word to define the new packaging?

Exceptional! Every bartender also loves the longer neck and the new lighter weight of the bottle making it easier to grab from the well.

Your mantra?

Always stick to what you commit to, be professional, aware of the world you evolve in and be yourself.

The best place where you drank a FAIR.'s cocktail?

ECC, Apotheke, Gallow Green, Hotel Americano, Botanic Lab Bar, Rouge Tomate, Candle Cafe West and 79. New York City!

Your favorite cocktail with FAIR.?

"Quinoa Experience". Drinking FAIR. On the rocks with a lemon twist is all I advice, I just love it this way!