A Fashion Revolution underway

We recently talked about Fairtrade Sourcing Programs, concerning cocoa, sugar and cotton. People are generally used to conceive fair trade food but not clothes, and that’s a shame because there are many actions leaded in this sector. We want to introduce them to you.

A revolution in the world of fashion?

Do you know that there is a Fashion Revolution happening right now? No? Well then, let us explain it to you. On April 24^th of 2013 the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. 1133 people were killed and over 2500 injured. Every paper talked about it, and a feeling of injustice, sometimes guilt and the will of change inhabited many consciences all over the world. People felt that fashion conditions of production needed to be fairer and less degrading.

Some were afraid that this feeling could die, letting things unchanged. That’s why they created the Fashion Revolution movement and the Fashion Revolution Day. The movement described itself as “a global movement bringing together everyone in the fashion value chain for a positive campaign on 24^th April each year. “

Fashion Revolution Day

April 24^th has become a day to act specifically on changing the conditions of production within the fashion area with 4 objectives:

“1. Raise awareness of the true cost of fashion and its impact at every link on the value chain. 

2. Show the world that change is possible by celebrating those involved in creating a more sustainable future  

3. Bring people together to generate positive solutions across the value chain

4. Long-term industry wide change”

On 2014 the adopted theme was ‘Who made your clothes?’ People organizing the Fashion Revolution wanted every body to inquire on the origins of his/her clothes. They had the great idea of asking people to take pictures of them wearing their clothes inside out, or showing the tag of their garments, and to put them into social medias such as Twitter, Instagram of Facebook. The tags #InsideOut and @Fash_Rev gathered so many people that they reached the top 3 of worldwide trends.

On 2014 the adopted theme was ‘Who made your clothes?’ People organizing the Fashion Revolution wanted every body to inquire on the origins of his/her clothes. They had the great idea of asking people to take pictures of them wearing their clothes inside out, or showing the tag of their garments, and to put them into social medias such as Twitter, Instagram of Facebook. The tags #InsideOut and @Fash_Rev gathered so many people that they reached the top 3 of worldwide trends.

Fairtrade International joined the initiative highlighting the fact that it is working with 66,000 cotton farmers in West Africa and India. The Fashion Revolution and Fairtrade International have in common the desire of a sustainable future.