Tell us a
bit more about you, your background, your story, etc.
First of
all, I was born and raised in Guadeloupe – French West Indies. In 2001, I
moved to Paris to work in the Luxury industry at Giorgio Armani for 7 years. During
these years, I had the idea of opening the first and unique store dedicated to
promote the Caribbean « Art de Vivre ».
What do you
like most about your job?
For the
very first time in my professional career, I completely love my job. I created
everything from scratch. Being in
touch with so many people makes me happy and makes my job interesting.
Tell us
more about CDM Shop: what is so special about it?
This is a
concept store dedicated to promote the Caribbean «Art de Vivre». We carry a wide range of products such as
rums, cosmetics, perfumes, books and delicatessen.
What is
your main source of inspiration?
Being from
the West Indies is my biggest source of inspiration. More
precisely, I wanted to focus on the unity of the different Caribbean
communities. Most of them ignore that they are similar because they don’t speak
the same language and share the same history.
What are
your favorite Rums?
It depends
on my mood but also on the people who drink with me. I have to
confess that I have a preference for the French style.
What do you
like/dislike about the French /Parisian Rum scene?
I like that
Rum is still a brand new trend in the French/Parisian scene. Therefore,
customers are extremely curious. We have an
important educational role to play among Parisians and French people, to help
them discover or re-discover Rum.
However I
don’t like the fact that too many people still favour very aged spirits at the
expense of Rums. As a French person I would prefer to encourage those people to
drink local spirits, such as Cognac or Armagnac, instead of Whisky.
What do you
like about FAIR.?I really like its dedication to support independent farmers. FAIR. respects their work as well as the environment, which is something quite unique in the Rum industry. This is a very important aspect that I like to highlight in comparison to other brands.
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